Zero to #1
The story of how Origami Agents achieved #1 ranking in Google AI Overview and transformed their entire business trajectory in just 60 days
The Challenge
Origami Agents was competing in one of the hottest emerging categories: AI Agents. The space was crowded with well-funded startups and tech giants all vying for market share.
We decided that "research agents" would be our strategic entry point. A specific niche where we could establish authority before expanding into the broader agent ecosystem.
The challenge? Even in this focused niche, we were up against OpenAI's "deep research" feature and other established players with massive domain authority, years of content history, and significant marketing budgets.
"We were invisible to AI engines. When users asked ChatGPT about research agents, we simply didn't exist in the conversation.
The problem wasn't just traditional SEO—it was Answer Engine Optimization (AEO). While competitors focused on ranking for humans, we needed to optimize for AI engines that were becoming the primary discovery mechanism for B2B software solutions.
The Strategy
Our approach was fundamentally different from traditional SEO. Instead of optimizing for search engines, we optimized for answer engines—the AI systems that power ChatGPT, Claude, and Google's AI Overview.
Technical Foundation
Content Strategy
Implementation Timeline
The Results
The transformation was nothing short of remarkable. Within 60 days, Origami Agents went from AI invisibility to becoming an emerging go-to for research agent queries across multiple AI platforms.
Organic traffic nearly tripled as AI engines began consistently citing and recommending Origami Agents as the leading research agent solution.
AI crawlers from ChatGPT, Claude, and other engines began regularly indexing and citing content, creating a sustainable discovery pipeline.
ChatGPT Impact
ChatGPT became the 4th largest traffic source, generating direct sales pipeline from users discovering Origami through AI recommendations. Multiple demo bookings now come directly from ChatGPT referrals.
But the numbers only tell part of the story. The real transformation was in market positioning—Origami Agents had become the authoritative voice in research agents, consistently cited by AI engines as the leading solution in the space.
The Impact
The success went far beyond improved rankings. Origami Agents had fundamentally transformed their market position and established themselves as the definitive authority in AI-powered research tools.
"I have no idea how you did it. It's crazy to think we are now ranking #1 in some categories and being one of the top results for research agents compared to some of the largest companies in the world."
The transformation of Origami Agents represents more than a successful SEO campaign—it's a blueprint for how companies can thrive in an AI-first discovery landscape. By focusing on answer engine optimization rather than traditional search optimization, they didn't just improve their rankings; they fundamentally changed how their market discovers and evaluates research agent solutions.
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